Haus & Kinder
Retail | Mantri Square, Bangalore
Haus & Kinder, a D2C home, décor and baby essential brand launched their first store at Mantri mall, Bengaluru.
Concept Interpretation & Modularity
For an online-first brand such as Haus & Kinder, the store design must not only extend the online brand persona, but build and extend its physicality.
At Retale Design, the quick adaptability of a brand's retail identity to multiple stores in various locations, of different sizes and shapes is baked into the design process.
With an efficient system to quickly turn around design drawings and manage store fitouts, Retale Design is a strong partner in retail expansion for a D2C brand.
The fixtures combined with wooden and metal accents and custom developed wall and floor fixtures are inspired from the traditional European furniture detailing. This adds character and a unique and distinctive feature for the brand. A key consideration throughout the design development is flexibility and scalability. The fixtures area looked as modular units that can be adapted across different store formats and sizes.
The approach allows the brand to maintain a consistent visual identity across locations while providing the flexibility required for evolving product categories and store foot prints. Together, the Chateau-inspired architectural language and adaptable fixtures create a retail environment that is distinctive and commercially practical.
Customer Journey & Category Planning
The adjacency of categories has been strategically planning to encourage cross selling. Each section is designed as a lifestyle vignette rather than a conventional retail display, which enables customers to visualize products with a real home setting.
This approach not only enhances product visibility but also reinforces Haus & Kinder’s positioning as a design-led home and lifestyle brand that caters to modern millennial customers. Click here to explore the adaptation of Haus & kinder store design for its second location at Phoenix mall, Mumbai.
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